There can only be one winner for March Madness. And with 64 teams, heartbreak is inevitable for the players and fans. So when Popeyes asked us to craft a TikTok campaign for their Chicken Wings, we wanted to help ease the fan’s pain with…
Popeyes
McKinney Sprint Winner
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Live Client
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McKinney Sprint Winner 〰️ Live Client 〰️
We paired Popeye’s five sauces with the five stages of grief…
Denial: Tiktok reaction duets.
Anger: Comment NCAA hot takes.
Bargain: Man-on-the-street interview.
Depression: Chicken cry filter.
Acceptance: Condolence wings for losing teams.
Extra: I made a tiktok dance :)
